posted by GM Fan on Nov 12
Carl-Peter Forster, president of Opel and GM group VP, will vacate his post as the head of the company’s European operations and will most likely advise Opel to find a new top executive.
Forster’s departure triggers the hunt for the next CEO but the most likely replacement is no longer a stranger to GM, no one else but its czar Bob Lutz.
These decisions and movements come after General Motors decides to keep Opel that sell most of its shares to Sberbank and Magna. Bob Lutz will most likely be the Chairman of the supervisory board for Opel.
European operation is not new to Lutz who started his career with GM Europe from 1963 to 1971. He also played the role of executive VP for the BMW sales between 1971 and 1974. He also served as chairman of the European division of Ford in the early 1980’s.
The reaction of the industry is mixed knowing the expertise of Bob Lutz and knowing how he drove GM and the Detroit automobile industry of the edge of a cliff in the past few decades. European experts are worried about his takeover as chairman of Opel.
Lutz will not take the spot of Forster as lead of GM Europe. The job will be delegated to Nick Reilly. There is no clear direction yet how Lutz will affect the current marketing campaign of GM to revive its image among consumers. The redirection of Lutz might ease the import of the Opel Insignia to take the form of the Buick Regal in the United States.
Tags: Bob Lutz