posted by GM Fan on Jan 2
It was an amicable and mutual decision for Tiger Woods and General Motors when they came up with a decision to end the long time partnership signed to last until December 2009. GM is cost cutting amid the economic crunch while Tiger Woods wants to spend more time with his family.
The relationship between the legendary golfer and car manufacturer ends after almost a decade of endorsement. Wood was the prime mover of promoting the Buick to younger drivers while he rose to stardom in the world of golf. During his first stint as the Buick image model in 2000, Tiger Woods became the youngest player to conquer all the four major golf tournaments.
During his endorsement years, Woods appeared in a lot of endorsements for GM and his golf bag prominently displayed the Buick logo.
According to media experts, the deal with Woods might have cost GM a hefty $7.5 million a year. This was well worth it since Woods helped the brand be known internationally.
GM as part of its effort to survive the recession is cutting its support on sports. It will not have a Super Bowl ad this year and has withdrawn from sponsoring the Masters.
As the GM deal is ended, there is a big space to occupy on the world’s most famous golf bag for brands which need some push.
GM amid its cost cutting has been criticized by law makers on its luxurious and expensive jet for its executives. Car manufacturer Buick promised to get rid of the jets as mode of transport for its top officials.